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Why we still use paper bills alongside POS — and how the ERP catches up
The reality of dairy delivery at 5:30am, where a phone won't load and the customer is already walking away.
Conscious Analytics is Odoo + Metabase, opinionated for Indian SMEs in retail, distribution and franchise. Built and battle-tested across four of our own dairy outlets in Ratnagiri — now installable on your business in under thirty minutes.
A focused list. We don't sell SAP modules to a 10-person shop. Each service is something we use ourselves, every day, in our own dairy business.
Customised Odoo 17 CE — POS, inventory, accounting, purchase, HR — pre-configured for retail and distribution workflows. Not a vanilla install; an opinionated one.
Live charts for paid-pending, attendance, sales (daily & weekly), stock reconciliation, real P&L. Dashboards we built because we needed them, then refined for months.
Oracle Cloud or AWS, your tenancy or ours. Always-free tier setup for small shops, or dedicated VM with backups for distributors. We've run our own on Oracle for 18 months.
Wholesale billing flows, cash collection routes, AI invoice scanners (sales & purchase), van-sales, route accounting — built when generic Odoo doesn't fit how India actually trades.
From Tally, Marg, Vyapar, Excel — whatever you're on. Master data, opening balances, party ledgers, item codes. We've done it for ourselves and it isn't pretty, so we built tools.
Before we touch software, we walk your shop floor. Most ERP failures aren't tech — they're a mismatch between billing reality and software assumptions. We translate.
Hindi/Marathi-friendly training for billing staff. Annual maintenance with a real human on WhatsApp — not a ticket queue. Monthly health checks on your data.
A 30-minute discovery call is free. We'll tell you honestly whether ERP is the right next step — or whether a spreadsheet still wins for now.
Book a call →One codebase, lovingly maintained. Every install is a fresh clone — pre-loaded modules, dashboards, sample data, your subdomain on conscious-analytics.in. Up in 30 minutes.
Hatsun Agro franchise, Ratnagiri. Long-life dairy, short-life dairy, retail, distribution. Three live deployments and a fourth in another city, all running on the same codebase you'll get.
Authorised franchise of Hatsun Agro Products Ltd. Distribution & retail across long-life dairy (HDLL), short-life dairy (HDC), and a personal retail outlet. Now expanding to a fourth HDLL in a neighbouring city — onboarded in under a day on the same Conscious stack.
Most ERPs are either operational (good at billing, blind on insight) or analytical (pretty charts, terrible billing). We use both, glued by months of patient configuration.
Open-source ERP, hand-customised for Indian retail and distribution. Where the work happens — billing, inventory, ledgers, payroll inputs, every transaction.
Open-source BI sat directly on Odoo's database. Where the answers happen — dashboards, alerts, live cards owners actually look at on their phone.
No six-month "blueprint phase". We clone the golden copy, walk your shop, and switch you over. Most clients are billing on the new system within the first week.
30 minutes on Google Meet. We learn how you bill today, what hurts, what you'd never give up.
Automated clone to yourcompany.conscious-analytics.in with modules, dashboards and roles pre-loaded.
Items, parties, opening balances, GST settings, billing templates. Done with you, on a screen-share, not over email.
Staff training in Hindi or Marathi. We're on WhatsApp during your billing rush hours for the first two weeks.
One simple plan for micro-businesses. A small setup fee, a fair monthly that covers software, hosting, support and expertise. First 10 customers get founder pricing for the first 12 months in exchange for a video case study.
Single outlet, owner-operated, <10 staff. Hosted ERP on your own subdomain — software, support and expertise included.
2–3 outlets, wholesale + retail, route accounting, cash collection. The one we run ourselves.
4+ outlets, multi-city, custom modules. Quoted per scope.
All prices in INR · GST extra · Annual billing saves ~17% (pay 10 months for 12) · Hosting on our Oracle Cloud Mumbai
Conscious Analytics is run by one person who has been billing dairy at 6am and reconciling stock at 10pm — for seven years and counting.
“I didn't set out to start an ERP company. I started by trying to fix the billing chaos in my own dairy outlet. Three years and four deployments later, I have something that works — and I'd rather sell it for ₹10,000 to ten more shops like mine than ₹10 lakh to one factory I've never visited.”
Seven years running a Hatsun Agro franchise across long-life dairy, short-life dairy and retail. MSc Data Analysis for Business Intelligence from the University of Leicester, UK. Came back to India to build software where Indian SMEs actually live — tier-2 cities, paper ledgers, WhatsApp invoices, electricity that flickers.
This is the work — not a side project, not a pitch deck. The same code you'll buy is what bills my shops every morning.
We're young — these are voices from the team operating our deployments today. Real client testimonials will land here as our first ten installs go live.
"Pehle billing ke baad shaam ko ek ghanta lagta tha milaan karne mein. Ab phone par ek dashboard hai — sab dikh jaata hai."
"The paid-pending dashboard alone has changed how we follow up with wholesalers. We used to chase memory; now we chase a list."
"What's good is that when something breaks, the founder picks up. I'm not raising tickets to a call centre in another country."
"AI invoice scanner ne purchase entry ka 80% kaam khatam kar diya. Bas verify karo aur post."
Tap to expand. If your question isn't here, the contact form below goes straight to my inbox — no ticket queue.
Long-form writing on what actually works for tier-2 SMEs. Updated when we have something worth saying.
The reality of dairy delivery at 5:30am, where a phone won't load and the customer is already walking away.
A step-by-step we wish someone had written before we figured it out the hard way.
SAP is too big. Tally is too small. The middle is empty, and that's where most of India's businesses sit.
Tell us roughly where your business is. We'll tell you honestly whether Conscious is the right next step — or whether you're a year away from needing one.